For builders

Sell More Homes
With Buyer-Fit Intelligence

Know the buyer before you build the home. Use our borrowing power calculator to design your home for the actual buyers in your target market.

Open Builder DashboardStart With A Listing
Buyer avatar example
Before you break ground, know what your buyers can afford.
S&E
Sam & Ellen
Target buyer persona
Income
$85,000/yr
Location
84770 (St. George)
Monthly debt
$620/mo
Max purchasing power
$346,700
FHA • 3.5% down • 6.00% rate

Illustrative example. Actual results depend on borrower profile and current rates.

The builder playbook

Five steps from dirt to keys. Click any step to see live data.

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Your dashboard

How are my buyers looking today?

Ranked leads, qualification status, and next actions — all in one view.

Leads today
18
Qualified
7
Lock-ready
3
Active Leads
Rank ordered by qualification and how close they are to closing.
Sorted by buyer-fit
1

Mason & Talia

Lock-ready

Enoch | $445k new build

Qualified after a rate move. Lock now.

Fit
97
Action
Next up
2

Riley Carter

Newly qualified

St. George | $398k single-family

Could buy now with the right product. Haven should reactivate immediately.

Fit
91
Action
Next up
3

Jordan Lee

Close

Ivins | $515k townhome

Needs coaching on income mix and monthly debt to get over the line.

Fit
84
Action
Next up
4

Avery Nguyen

Watching

Herriman | $472k starter home

Good persona fit. Market movement could make this one viable soon.

Fit
76
Action
Next up

Build for the buyers who are actually out there.

Free to start. No contracts. Know your market before you break ground.

Get Started